Examine your company’s website to find general areas for development in terms of positioning, user experience, clarity, and the possibility that visitors will take action.
Decisions must be made.
- Are we certain about the work we want to win more of in the future and the work we want to win less of? Do we have a plan for this transformation?
- What details do we have to give our visitors?
The biggest problem with architect websites is that they sometimes lack the data necessary for a visitor to make an informed choice. Use sentence starters like these to ensure that you are assisting your reader in finding answers to their genuine questions:
- Our practice focuses mostly on…
- Our typical customer is…
- The procedure starts with…
- When the design process is finished, you will…
- The houses we create are…
Your text will feel much more straightforward if you make sure that each paragraph or sentence has a distinct idea to express. Try your best to think of all the possible questions your visitor might have, then address them somewhere on your website.
- Whom does our company serve? For or not? Do potential customers feel that our website is tailored to them specifically?
- Do we need to be certain that our website communicates our mission, purpose, or ethical stance?
- Do we possess a competitive edge on which we ought to concentrate?
- What features of our process distinguish our company from other companies?
Compare your company to your past workplaces to determine that. What specifically do you do differently? Focus instead on what you actually do differently in terms of procedure, steps, deliverables, research, testing, presentation, and other factors rather than how you “think differently.”
- Do we know what our positioning statement is?
By responding to the following inquiries, you can develop a positioning statement:
- So who are you?
- What line of work do you have?
- Who are the individuals you serve?
- What unique requirements do the clients you service have?
- Whom are you in competition with?
- What distinguishes you from your rivals?
- What special advantages does a customer get from your service?
For instance, “WOWOWA is an architecture firm for practical Melburnians who think life is too short for dull spaces. Although we are a large team, working with us won’t make you feel like you are dealing with a major architecture firm since, above all, we think that creating your forever home should be as enjoyable and carefree as possible.
Do we know where our visitors are in the purchasing process?
We prefer to believe that everyone is prepared to make a purchase, but this is rarely the case. Here are some visitor personas to take into account.
- You are the best fit for the job since I’m motivated to recruit an architect.
- Motivated to hire an architect but uncertain of the right firm.
- The desire to begin a project is present, but you are unsure whether to employ an architect or a less competent designer (you are considering doing it yourself).
No matter where a visitor is in their trip, you should be able to accommodate them on your website to maximize its effectiveness.
Accomplish we have a specific objective for what we want the user to do after seeing our website?
Your website must entice and invite users to proceed to the next step. Here are several samples from which you can select:
- Schedule a consultation.
- Sign up for your email list.
- Request a brochure.
- submit a form for a project inquiry
- Send an RSVP for a webinar or event.
- Start a conversation by launching live chat.
- Fill out the contact form.
Does your website comply with each of these requirements? To answer each of these questions, try to identify someone who isn’t connected to your company and ask them to spend 5–10 minutes on your website.
- The aesthetics of websites convey taste and are pleasing to the eye.
- Projects are artfully chosen and in line with your objectives.
- Positioning is precise and pertinent.
- It is simple to identify the ideal client.
- Your website includes helpful information to aid visitors in determining whether they are the ideal fit for you.
- There are actual individuals working for the organization, and they seem reliable.
- The next stages are clear and appealing.
- Focused and simple to comprehend messaging is used.
- Copy tells a tale and reflects your personality.
- Finding contact information is simple.
- Social proof (testimonials, resumes, and reviews) aids in establishing credibility.
- Expectations regarding your procedure or those for clients are made apparent.
- Proudly displayed are the company’s values.
- The information is simple to find because to the navigational framework.
Implement the improvements the self-assessment tool recommends, or have your web developer do so.
- Install the HTML code for Hotjar heatmaps.
- Install the HTML snippet for Google Analytics.Utilize Facebook Ad Manager to set up a Facebook Ad account.
- Install the HTML snippet and a Facebook pixel on the website.
- Installing and validating Google Search Console.