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How do some architects maintain such a clean Instagram feed?

We all recognize how crucial presentation and aesthetics are to the development of our Instagram accounts. However, few of us have a concrete plan for how we’ll enhance the appearance and feel of our feeds.

This post includes a free Instagram template for architects who want to streamline their social media workflow as well as three suggestions for making your Instagram feed more visually appealing.

But first, let’s look at an instance of a user account that has a fantastic feed.

There are many basic, beautiful architecture Instagram feeds online, but Trias Studio, a Sydney-based architectural firm, stands out.

Why does this feed appear to be so good?

For their Instagram accounts, several architecture firms want to attain this kind of appearance.

It’s cool. It is reliable. It’s easy.

But how do you make your account appear that way? It does not occur by chance.

Let’s examine the components in more detail to see what makes Trias’ story so visually appealing. Then you can attempt to use these tactics to your Instagram account as well.


By employing a border template, you can have Instagram display the photographs in both portrait and landscape orientations.

Have you ever noticed how Instagram automatically crops or makes the photographs in their followers’ Instagram feeds non-square?

In order to prevent Instagram from cropping their architectural photographs into a square as users scroll down their feed, Trias has created a border around their images.

The square aspect ratio doesn’t work well for architectural photography and wasn’t the photographer’s intention when they created the shot.

If you upload your pictures in their current state, they will appear OK in the feeds of your followers, but your profile feed will look disorganized.

In order to make your profile images look as excellent as possible,

Therefore, before uploading your photographs to Instagram, use a Photoshop template to help crop them into Instagram’s square 1080 by 1080 format in order to make sure they appear as beautiful as possible in your profile.

Although it requires a little extra work, when my clients have incorporated this one straightforward step into their Instagram strategy, it has significantly improved the appearance of their stream.


Use the background color that Instagram uses for its own borders and illustrations.

What color is the background of Instagram?

You would be mistaken if you said white. Actually, it’s a little gray.

To be precise, the hex code is #fafafa.

Your photographs won’t blend in well with Instagram’s background if they have white borders or backgrounds.

Start using #fafafa as the border of your drawings, sketches, and images. You won’t believe how different your Instagram feed will seem after doing this.

Don’t rely on luck with your process photographs. Make a strategy.
Bordering your posts and choosing the correct background colors are excellent beginning steps, but what really distinguishes some businesses on Instagram are the reliability and caliber of their process photos.

A consistent visual style and a set of rules should be established as these process photographs will typically make up the majority of what you post throughout the year.

Step 1: Select the categories of process photos you want to include in your feed.

The focus of a company’s feed will typically be one or two process image categories, such as modelmaking, renderings, and landscapes.

You may have the following categories to pick from:

  • Model Pictures
  • Renders
  • Sketches
  • Travel Images
  • Sites Visited
  • Plans
  • Books
  • Landscapes

Instead of specializing in every category, I advise choosing two or three because doing so will make planning and creating photos much easier.

Step 2: Estimate how many photographs you’ll need to get ready for the postings over the following three to six months.

A third of your future posts will be model photos, assuming you publish once per week on average. In order to fill your model bucket for the next six months, you must create nine photos. When you approach it in that manner, it becomes lot less intimidating.

To determine precisely how many of each kind of image you’ll need to create, repeat the computation for each category in your feed.

Step 3: Look for role models to follow.

The wheel doesn’t need to be invented again. For each of the process image categories you want to add to your feed, create a moodboard.

Step 4: Determine any equipment or skill shortfalls.

The next step is to learn how to produce photographs that are just as good as the ones you’ve already found (or better).

Do you, for instance, require a new camera or lens? a kind of background? A light or a tripod? Do you need to enroll in a basic online Photoshop or Instagram photography course?

Step 5: Produce your photos, trying to keep them as uniform as you can.

You should pay attention to saturation, contrast, brightness, and color while publishing renders, landscapes, site visit shots, or models to ensure that the pictures merge in and enhance one another.

In addition to choosing materials and subjects carefully, some businesses also employ Photoshop or Lightroom filters that they’ve either purchased or created in-house to maintain uniformity in their feed.

As an alternative, you can use an app like VSCO, an image editing tool that functions similarly to Instagram’s filters but offers a marketplace where you can purchase various filter packs to help you create a more distinctive appearance.

Step 6: To save time, schedule your posts in advance.

When your image collection is prepared, you can use a service like Later to schedule them to upload automatically days, weeks, or even months in advance. If you’re interested in reading more, I’ve published another piece about Instagram posts, hashtags, and scheduling.


Like effective branding, a tidy Instagram feed provides a favorable impression and promises the caliber of the account.

Visitor conversion rates for accounts that regularly and attractively display themselves in the feed will be greater. That certainly mounts up over time.

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